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Messago vs WATI
One number, or all of them.
Messago carries unlimited WhatsApp numbers on every plan from ₹1,999/mo, passes Meta’s message charges through at cost, and can run on your own server with data hosted in India. Here is how that compares with WATI, using their published pages.
WATI details checked against their published pages on 13 August 2026.
The short version
Unlimited WhatsApp numbers, every plan
Messago carries unlimited WhatsApp accounts on every paid plan, starting at ₹1,999/mo. WATI’s help centre states that multiple WhatsApp numbers are supported only on the Business plan — Growth and Pro run one number each, and every extra number on Business is a paid add-on.
Meta’s rate, published before you buy
We pass Meta’s per-message charge through at cost, and it is the same charge on every plan. WATI’s own pricing comparison prices messages "as per Wati rate card", with a "5% discount on Wati rate card" for Business — a rate card visible only after you log in.
Data in India, on your own server
Messago Enterprise is a dedicated deployment with data hosted in India, and the whole stack is one Go binary you can host yourself. WATI’s published DPA lists Google Cloud and MongoDB in Singapore and Belgium, contracted through a Hong Kong entity, with no India residency option and no on-premise deployment.
The entry plan is the whole product
Messago Starter ships webhooks, campaigns, templates and the full shared inbox. On WATI’s Growth plan the chatbot is capped at 30 steps, WhatsApp Flows are unavailable, webhooks are off, the API is capped at 10,000 calls a month, and the 3-user limit cannot be bought past.
Messago vs WATI, line by line
Where WATI does not publish a figure, this table says so rather than guessing. Sources are listed at the bottom of the page.
Price and packaging
| Messago | WATI | |
|---|---|---|
| Entry plan | ₹1,999/mo — Starter, with 3 users, unlimited WhatsApp numbers, shared inbox, templates and campaigns. | Growth at $49/mo, or $39/mo billed annually, with 3 users. WATI’s INR list price varies by geo — read it on their page on the day you buy. |
| Adding a seat | Seats come with the tier — 3 on Starter, 5 on Growth, 7 on Pro, unlimited on Enterprise. No per-seat line on the invoice. | Growth cannot add users at all; the fourth seat means moving to Pro. Pro adds seats at $24/user/mo, Business at $69/user/mo. |
| WhatsApp numbers | Unlimited on every paid plan, Starter included. Brands, branches and client accounts all sit in one workspace. | One number on Growth and Pro. Multiple numbers are a Business-plan feature, and each additional number is a paid add-on. |
| Meta’s message charges | Passed through at Meta’s published per-message rate, with no markup — the same charge on every plan. | Billed “as per Wati rate card” on Growth and Pro, and at a “5% discount on Wati rate card” on Business. The rate card is visible after login. |
Automation and the API
| Messago | WATI | |
|---|---|---|
| Chatbot building | Greeting and fallback on Starter; keyword rules and business hours from Growth; the visual flow builder and AI contexts on Pro. | Chatbot capped at 30 steps on Growth, unlimited on Pro and Business. Automation triggers are metered at 1,000–5,000/mo by tier, with paid overage. |
| Native WhatsApp forms | WhatsApp Flows from Growth — several screens, six field types, answers landing on the conversation, editable after publishing. | WhatsApp Flows on Pro and Business only. Their docs note a published Flow cannot be edited afterwards. |
| API keys and webhooks | Both on every paid plan, Starter included — 5 webhook endpoints on Starter, 25 on Growth, unlimited on Pro. | Webhooks are unavailable on Growth and start at Pro. Growth’s API is capped at 10,000 calls a month, against 200,000 on Pro. |
| Answers written from your own data | Custom actions call your API mid-conversation, so the reply quotes the real order, invoice or appointment rather than a canned line. | AI answering runs on metered Co-pilot credits — 250 to 1,500 a month by tier, with overage billed per 1,000, and Astra AI agents priced separately. |
| Bring your own AI key | AI answering runs on your own OpenAI, Anthropic or Google key from Growth, so the model bill is yours at cost and is not resold to you. | AI usage is sold as Copilot credits included with the plan, with overage billed per 1,000 credits. |
Hosting, data and control
| Messago | WATI | |
|---|---|---|
| Where your data sits | India. Enterprise runs on a dedicated server with data hosted in India, and the whole stack is one Go binary you can host yourself. | Their DPA lists Google Cloud and MongoDB in Singapore and Belgium, with the contracting entity in Hong Kong. No India residency option is published. |
| Self-hosting | Yes. Enterprise is your own deployment, not a shared tenant — the same product, running on infrastructure you control. | Not offered at any tier. WATI is managed SaaS only. |
| Roles and permissions | Standard roles on every plan; custom roles with a per-resource, per-action permission matrix on Pro. | Basic roles on Growth, granular roles from Pro, and role-based access with IP whitelisting and number masking on Business. |
| Integrations | Custom actions and webhooks on every paid plan — you wire your own systems, with no per-plan integration count. | Integrations are counted by plan: 2 on Growth, 5 on Pro, unlimited on Business. The Shopify connector carries a $4.99/mo fee. |
Why teams pick Messago
One WhatsApp number or thirty, at Meta’s message rate, on infrastructure you can keep to yourself.
You run more than one WhatsApp number — several brands, branches, franchises or client accounts — and do not want to pay per number to do it.
Your data has to stay in India, or has to sit on infrastructure you control, for a regulator, a customer contract or your own comfort.
You want the messaging bill to be Meta’s bill, at Meta’s published rate, readable before you sign rather than after you log in.
You are building on the API and want keys, webhooks and custom actions at the entry price rather than two tiers up.
Your team is growing and you would rather not have every new agent arrive with a monthly per-seat line attached.
You want replies written from your own live order, invoice or appointment data, on your own AI key.
Where these numbers come from
Everything stated about WATI above comes from their own published pages, read on 13 August 2026. Vendors change plans and packaging without notice — check their current pricing before you decide, and tell us if anything here has gone stale.
- WATI pricing
- WATI plan comparison table
- WATI help centre — multiple WhatsApp numbers
- WATI help centre — message-based pricing
- WATI help centre — WhatsApp Flows
- WATI data processing addendum
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