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Messago vs DoubleTick
The entry plan, with nothing taken out.
Messago Starter ships webhooks, roles, campaigns and unlimited WhatsApp numbers for ₹1,999/mo, billed monthly, on a deployment you can host yourself. Here is how that compares with DoubleTick, using their published pricing table.
DoubleTick details checked against their published pages on 13 August 2026.
The short version
The API and roles are in the entry plan
Messago Starter ships webhooks, roles and campaigns at ₹1,999/mo, and API access from Growth at ₹4,499/mo. DoubleTick’s own pricing table marks the developer API, roles and permissions, third-party integrations, organisation analytics and number masking as unavailable on their ₹3,000/mo Starter tier.
Monthly billing, not an annual commitment
Messago bills monthly through Razorpay, with annual optional at ten months for twelve. Both public DoubleTick tiers are quoted "billed yearly" — the entry commitment is ₹36,000 plus 18% GST before you have sent a message.
Seats and numbers that scale with you
Messago carries 3, 5 and 7 seats by tier with unlimited on Enterprise, unlimited WhatsApp numbers on every plan, and no per-seat line. DoubleTick includes five agents on Starter and ten on Pro; past ten is a custom Enterprise quote, and the per-agent price is not published.
A hosting location you can point to
Messago Enterprise is a dedicated deployment with data hosted in India, and the platform can run on your own infrastructure. DoubleTick publishes ISO 27001, SOC 2 and GDPR badges but no hosting region, and offers no on-premise or self-hosted deployment.
Messago vs DoubleTick, line by line
Where DoubleTick does not publish a figure, this table says so rather than guessing. Sources are listed at the bottom of the page.
Price and packaging
| Messago | DoubleTick | |
|---|---|---|
| Entry plan | ₹1,999/mo — Starter, billed monthly, with 3 users, unlimited WhatsApp numbers, campaigns, templates and webhooks. | ₹3,000/mo billed yearly, plus 18% GST — ₹36,000 committed up front — for five agents. No monthly price is published. |
| Seats | 3 on Starter, 5 on Growth, 7 on Pro, unlimited on Enterprise. No per-seat charge. | Five agents on Starter, ten on Pro. Past ten is Enterprise with "custom pricing per agent"; the per-agent rate is not published. |
| WhatsApp numbers | Unlimited on every paid plan, Starter included, stated on the pricing page. | Their FAQ says 500+ numbers can sit in one account, but the pricing table lists no per-plan allowance and no per-number price. |
| Contact segments | Campaign audiences are not capped by tier — Starter carries the full contact and segmentation model. | The segment list is capped at 25,000 on Starter, with custom contact attributes limited to 10, 30 and 50 by tier. |
What the entry tier does
| Messago | DoubleTick | |
|---|---|---|
| API and webhooks | Both on every paid plan — 5 webhook endpoints on Starter, 25 on Growth, unlimited on Pro. | The developer API is marked unavailable on Starter; API access begins on Pro at ₹4,200/mo. |
| Roles and permissions | Standard roles on every plan; custom roles with a per-resource, per-action permission matrix on Pro. | Roles and permissions are marked unavailable on Starter, as is number masking. Custom roles arrive on Pro and Enterprise. |
| Automation | Greeting and fallback on Starter; keyword rules and business hours from Growth; the visual flow builder and AI contexts on Pro. | Bot Studio with welcome, order and stop bots. Simple journeys on Starter and Pro; complex journeys are Enterprise-only. |
| Analytics | Dashboards on every plan, with widgets you build yourself and analytics export on Pro. | Broadcast analytics on Starter; agent and organisation analytics reports require Pro at ₹4,200/mo. |
| Third-party integrations | Custom actions and webhooks on every paid plan — you wire your own systems, with no per-plan gating. | Marked unavailable on Starter. Pro and Enterprise carry Shopify, WooCommerce, Zoho CRM, TallyPrime, Google Sheets and Zapier. |
Hosting, data and control
| Messago | DoubleTick | |
|---|---|---|
| Where your data sits | India. Enterprise runs on a dedicated server with data hosted in India, stated on the plan rather than quoted on request. | Not published. They display ISO 27001, SOC 2 and GDPR badges and are registered in Mumbai, but state no hosting region. |
| Self-hosting | Yes. Enterprise is your own deployment on infrastructure you control. | Not offered. Their published deployment options are web, Android and iOS on their own cloud. |
| Answers written from your own data | Custom actions call your API mid-conversation, so a reply quotes the real order, invoice or appointment — on your own AI key, at your own model cost. | AI agents with a knowledge base and tool calling, with the pricing table listing AI on the Enterprise tier. |
| Getting started | Self-serve. Pick a plan, pay through Razorpay, and the workspace is live as soon as the payment clears. | No published self-serve trial or signup — the funnel is a demo account and "book a demo", on annual pricing. |
Why teams pick Messago
One WhatsApp number or thirty, at Meta’s message rate, on infrastructure you can keep to yourself.
You want the API, webhooks, roles and integrations at your entry price rather than one tier up.
You would rather pay monthly than commit ₹36,000 plus GST before sending a message.
Your team is heading past ten agents and you do not want the eleventh to trigger a custom quote.
You run several WhatsApp numbers and want a published, unlimited allowance on every plan.
Someone has to answer where the data physically lives — for a DPDP review or a bank’s security questionnaire — and a badge is not a location.
You want to sign up and send the same day, without a demo call in the way.
Where these numbers come from
Everything stated about DoubleTick above comes from their own published pages, read on 13 August 2026. Vendors change plans and packaging without notice — check their current pricing before you decide, and tell us if anything here has gone stale.
- DoubleTick pricing
- DoubleTick homepage and FAQ
- DoubleTick docs
- DoubleTick docs — business-initiated calling
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