Product / Approved messages

Approved messages

Send first, with wording WhatsApp has cleared

Outside an open conversation, WhatsApp only carries messages it has reviewed. Templates are how you start one — written here, submitted to Meta, and tracked through to approval.

Get started
messago.xylm.ai / templates Synced from Meta · 2 min ago
NAMECATEGORYHEADERSTATUS
{{ r.name }} {{ r.lang }} {{ r.cat }} {{ r.header }} {{ r.status }}
1 2 3

1Status comes back from Meta and updates in the list — draft, pending, approved or rejected.

2Variables are highlighted as you write, so you can see every blank the send has to fill.

3A media header needs a sample file for review — the customer never receives that sample.

How it works

{{ s.n }}

{{ s.t }}

{{ s.d }}

Review sits with Meta, so we do not quote an approval time. What we do show is the exact status and, when something is turned down, the reason they gave.

What it does

{{ d.t }}

{{ d.d }}

What the customer sees

A normal WhatsApp message from a business they recognise, with their own order details and a way to answer in one tap.

Messago business account
dispatch photo

Hi Priya, your order GN-48213 has been dispatched via Delhivery. Expected delivery Thu, 6 Aug.

09:12 ✓✓

Track order ↗
Talk to a person

Works with

CampaignsWhere an approved template gets sent in bulk. → Auto-repliesA keyword rule can answer with a template. →